Search Engine Optimization, which is also commonly referred to as SEO, is the method of improving the volume and quality of traffic that comes to a website from the search engines through organic or search results. If your website has a good Search Engine Optimization practice, it will rank higher on the Search Engine Result Page (SERP) and more people will visit your website.
This is because of the fact that if your site ranks higher on the Search Engine Result Page, then it will appear more frequently in the search results list and more people will click on your website’s link and visits your website. Search Engine Optimization can be used to focus on various types of search like the academic search, image search, news search, industry-specific vertical search, and video search engines.
Search Engine Optimization often involves a process that makes use of different kinds of techniques to help a website have a higher ranking in search results. The traffic of a website is often generated mostly from the Search Engine Result Page (SERP). This is why it is essential for website owners to engage in a good Search Engine Optimization technique in order to rank higher in the Search engine result page.
The Search Engine Optimization is said to have two main practices and they are;
1- On Page Search Engine Optimization
Over the past few years, the on-page rules and regulations have changed in a drastic manner as Google tries to guarantee they’re delivering the best outcome. Now, a standard search result page shows pages that don’t usually correspond with the exact match inquiry or keyword in their title tag or Meta description.
What Is On Page SEO?
On Page SEO is the act of optimizing every single page on your site in order to have a higher ranking and gain more relevant traffic on search engines. It refers to the:
- The content of each individual page
- The HTML (the Hyper Text Markup Language which is a system of tagging text files for things like font, graphics, hyperlink effects, and color) of each page.
Search Engine Optimization (SEO) is more than just about AdSense, link building, and website submissions. It should also include a few steps that should be completed right from the word “go”. On-page, SEO is an essential thing to keep in mind as you’re developing your website, and should not be a subsequent thought.
It is, however, advisable to use HTML Editor to develop your websites as this gives me the opportunity to use the” source” tab, for editing HTML code and adding tags.
The Steps Involved In The On Page Seo Of A Website
When performing an on-page SEO on your website, the following steps are to be taken;
- Speed Optimization
The first thing to do when performing on-page SEO on your website is to optimize the speed of your website. If your website takes a long time to load, it will have a negative effect on your website’s search engine ranking. Start by examining the current speed of your website, and comparing it to the speed of your competitor’s website.If your website takes longer to load than your competitors’ website then it is important to optimize the speed of your website. You should optimize your website’s image; try reducing the size as much as you can without making it lose too much quality. Reducing the images of the website will enable your website to load faster.
- Meta Tags
The next step in performing on-page SEO is to add Meta tags to your website. Even though the importance of meta tags is considered to have depreciated a little it is still useful to apply them to our web pages because it gives search engines a clue of what keywords you are targeted and it will also allow Google and other search engines to display a relevant description of your website on the search result.When developing a website, it is essential to use the right tags on your web pages. This will make it easier for Google and other search engines to index your website and also increase your ranking. Optimize your keywords.
Before you start writing website content, start with keyword research and choose a suitable keyword that and make sure there’s a large enough search volume for the keyword you choose.In order to improve your on-page SEO, the website needs to be mobile-friendly and responsive in recent times. Performing an on-page SEO is just as important as building a high authority backlinks for your website in search engine optimization.
2- Off Page Search Engine Optimization
Off-page SEO is the search engine optimization practices that involve all the things that are done outside the website to help improve the ranking of a website on the Search Engine Results Page. Off-page SEO is capable of helping search engines understand what other people think of the services, products, and content on your website.
Activities Involved In Off-Page SEO
There are a lot of off-page activities that can be used to help improve the ranking of a website on the Search Engine Results Page. These activities include:
- Influencer Outreach.
- Questions and Answers.
- Brand Mentions.
- Content Marketing.
- Social Bookmarking.
- Broken Link Building.
- Social Networking.
- Guest Posting.
Off-page SEO is a very effective way to improve your rank on the Search Engine Result Page and building backlinks are one of the most popular and most effective off-page SEO activities. Backlinks are often used by search engines to indicate the quality of the content that they are linked to. This is the reason why the websites with high-value backlinks often rank higher on the Search Engine Result Page.
The main types of backlinks are just three and they are:
- Natural Links: These are backlinks that are editorially given without any activity from the owner of the page. For instance, when a food blogger decides to add a link to a post that displays his or her favorite produce farms is referred to as a “Natural Link”.
- Manually Built Links: These are backlinks that are gotten through intentional link building methods. This often involves activities like convincing customers to link to your website or asking social media influences to share your content.
- Self-Created Links: These are backlinks that are developed by methods like adding a backlink in a forum, a press release, an online directory, or a blog comment with optimized anchor text.