Video production can simply be defined as the process of creating a video that has both visual and audio representations.
Although there are some videos that are produced for fun, most videos are often produced for commercial reasons such as movies, Tv shows, music videos and advertisement videos.
Another popular purpose of video production is for commercial purposes. Videos serve as a great platform for you to reach a huge audience.
This is why many corporations have started producing videos as part of their comprehensive content strategy.
This is why video platforms like YouTube have more than one billion unique visitors every month and over 100 hours of video content are being uploaded every minute.
A lot of big corporations often prefer to hire the service of reputable video production company to help them create great video content.
These experienced video production companies often use skills, equipment and creative direction to create a video content that will deliver a clear message that your target audience will be able to understand.
Video Production Marketing
Video production is often used by these big corporations as a marketing strategy and it has proven to be very effective.
There are three main stages that are involved in the production of videos and they include:
First Stage: Pre-Production
This is often considered to be the most important stage of video production.
The stage often involves planning, story boarding, assembling the cast and production team, scripting, determining the kind of equipment required for the video production, and budgeting.
This stage also determines if the production stage of the video production will go without problems.
Video Pre-Production Requirements:
In this stage, you will identify the style, aim and target audience of your video production.
Some client might also ask for the storyboard of the video production in this stage.
The budget for the video production is also determined in this stage.
Equipment, crew members, editors and make-up artists are also chosen in this stage.
The video production plan must be creative, original and organized. This stage commences immediately the script development starts.
The script developed in this stage will guide the production team and also provide the editing team with the perfect guide to work from.
The script will also provide the foundation for any additional voice-over works that will be used in the video production.
Lighting of the video production is very essential because of the fact that shadows can appear anywhere and make it challenging to work out of the place that they are coming from.
This stage should be done carefully and not rushed in order to make the video production successful.
Audio is also a very important aspect of video production so you have to make sure that you are using the proper microphones in order to be able to pick up the correct sounds for your video production.
You can test the microphones by using the headphones that are plugged into the camera.
Sercond Stage: Production
The production stage is the second stage of video production and it is often referred to as the filming stage because of the fact that it is the stage where the actual filming of the video takes place.
This is the stage that comes after the pr production stage and it is the stage where all the planning is implemented for the production of the video.
Remember, this stage can take as long as one day to weeks depending on the length and type of video that is being produced.
The pre-production stage will determine the amount of time that will be used in the production of the video.
And if the pre-production stage is done properly, it will help you prevent any additional cost or extra production days.
During the production stage, it is important to be mindful of the sound and video quality because videos with poor quality are l probably going to be ignored by your target audience.
You should also be mindful of the stage lights and tripods which are very essential in the production of excellent video content.
This is why you should make sure that the stage lights are properly monitored to avoid any kind of under or overexposed scene.
The tripod is used in the production stage of video production to make sure that the camera used is properly focused and white balanced.
Final Stage: Post-Production
The post-production stage is also popularly known as the editing stage and this is the stage where the final touch is done to the video to make sure that little errors are observed and corrected.
During this stage, editors will try to point out errors and find a way to correct them.
In this stage, special effects editors and sound mixer editors ensure that they use the proper animations, color correction, and voice-overs in the production of the video.
When all the editing is done, the video can then be converted to any desired format like VHS or DVD.
If this is done properly, there will be no need to re-shoot scenes in the video.
In this stage, the production team will examine the recorded video and audio footage and gather it as directed in the script.
This stage of video production is the last stage and it is the stage where the music, visual effects, sound effects, and graphics are developed and inserted.
It is also the stage where audio sweetening, sound design and color correction are done. This is also the stage where the marketing of the video that is produced is done.
This video will need to be properly marketed to make sure that it reaches its target audience.
This is why it is important to figure out a great marketing strategy to advertise your video.
This has been made particularly convenient with the development of video sharing platforms like YouTube, Spotify, Vimeo, and Google Video.
In order to create a high quality and professional video, you will need an experienced team that has great pre-production strategy and project management skills, a quality assurance system and a reliable production process.