We had the opportunity to realize our client’s vision, GS Group, a Lebanese startup specializing in importing gothic fashion, to promote their unique products and elevate their business to the next level.
Objectives
- Redesign the website from the ground up with a new, SEO-friendly version that aesthetically complements the contemporary trends they import.
- Content update.
- Design eye-catching marketing emails.
- Create targeted digital ad campaigns to reach new audiences.
Solutions
By designing a new website and developing an innovative marketing approach, we were able to deliver the most suitable solutions in accordance with the requirements:
A) Developing a new website:
At Ruby Stag, our wealth of experience in web design enables us to recognize that developing a WooCommerce theme for an online store requires a responsive, super-fast, and show-stopping website that satisfies contemporary consumers’ expectations.
Therefore, we concentrated on providing a seamless experience from product discovery to checkout.
Furthermore, to enhance the user experience, we’ve incorporated various innovative techniques, such as AJAX filtering and sorting, slow loading, and endless scrolling.
These features not only improved the site’s performance but also allowed visitors to browse and discover products dynamically.
That wasn’t all; our developers also made sure that the checkout process was as smooth and secure as possible.
By integrating a trusted payment gateway and implementing a guest checkout option, we reduced the likelihood of cart abandonment and increased the chances of converting customers into loyal repeat business.
On the other hand, we meticulously selected each design element to elicit a sense of exclusivity and glamour. Adroitly combining rich neutrals with dramatic highlights, the color palette of the site added depth and sophistication to the overall aesthetic.
B) Strategic advertising and marketing for online growth:
Ruby Stag came up with a custom digital plan that was divided into phases based on profound insights:
- Research and Analysis: A deep dive into the competitive fashion landscape, identifying the most important keywords in English, French, and Arabic.
- Implementation: Creating and monitoring multilingual paid marketing campaigns, developing content, and boosting rankings across all search engines like Google, Bing, and Yahoo.
- Data Collection and Competitor Research: We continuously optimized our strategy by conducting performance data analysis to achieve our desired objective.
Results
Presented below are the exemplary outcomes of our services for the GS Group company:
1) A mobile-friendly and SEO-optimized online shopping store:
Through a combination of cutting-edge design, seamless functionality, and technical optimization, Ruby Stag crafted an exceptional online shopping experience that not only satisfied but surpassed consumers’ expectations.
The result was a bespoke UI/UX WooCommerce theme radiating luxury and sophistication.
Not to mention that it’s compatible with all devices and has a PageSpeed score of 100%.
2) Rapid business growth:
GS Group has achieved top positions on the first pages of local search engines for primary and secondary keywords related to gothic fashion as a result of our SEO expertise.
Our digital marketing strategy, which combined SEO, search engine marketing (SEM), pay-per-click (PPC), and Performance Max campaigns, was able to significantly increase organic traffic, build a customer base, and accomplish record-breaking sales in a remarkably short amount of time.